GERMAN DESIGN AWARD WINNER 2019
Exploring new paths in the lighting industry with courage, dynamics and flexibility – that’s what defines LEDVANCE as a young lighting company with over one hundred years of history. How this self-perception can be translated into a modern design language and applied to innovative lighting products shows the “SCALE” design language which was presented at this year's Light + Building for the first time. It was now announced as one of the winners of the German Design Award 2019 in the Light category.
Light means life. And at LEDVANCE, our mission is to make the world a greater place by advancing light through design that makes genuine sense to everyone, anytime and anywhere.
So, when we talk design, we mean lighting experiences that make people‘s lives easier. We mean honest solutions that speak your mind. We mean reshaping our industry by creating simply better basics.
We believe that the truest way to understand our company‘s positive energy is to experience the very products that our customers love. The future is bright: and we will be there, with you, across all scales of life.
Just because it’s a professional luminaire it doesn’t mean that it has to look boring and generic.
With our distinctive SCALE design-language our customers can immediately recognize trusted LEDVANCE quality.
Our design-hallmark scales consistently across our entire product portfolio to create coherent, comforting assurance that this very product is an original LEDVANCE product that is easy to install and use in any environment.
Fighting bad light requires optimistic energy and a bright outlook.
Our circular picture mark at the heart of each product signifies new beginnings and our courageous spirit of invention.
Every LEDVANCE product represents our mission to break new ground and transmit the positive message of light for all, across all scales.
Our SCALE design-language tells a story of wide reach and broad perspectives: nothing less than light for all industries, all people, all areas of life.
The radiant and dynamic symbol of the LEDVANCE pulse is visually extended and scaling into expanding diagonal lines reminiscent of shallow radial curvature in perspective. The left to right direction of the rising lines signals our smart, positive, open mindset reaching out towards broad, new horizons of opportunity.
We use our skills to create simply better basics: not lofty pieces of art but beautifully crafted tools for trade that are easy to understand and great to use.
Our energetic brand-elements are embedded in soft and integrated frames based on basic circular geometry to represent the honest, human and refreshingly approachable nature of the brand, and products that are made by real people for real people.
Our products not only look like LEDVANCE, they really feel like it. Our team of marketeers and designers have spent days and weeks with discussions and models to transform the brand into a visual and haptic experience that carries the same DNA as our brand.
Next time you hold a LEDVANCE product in your hand, get in touch with our brand – we are not superstitious (of course), but we still think it will bring you good fortune whatever you are up to with our products.
Great corporate product design is flexible without sacrificing choice and character.
Our SCALE design-language adapts flexibly across all product categories and areas of deployment. In countless iterations our team of designers have worked on design-elements that can be scaled up and down without sacrifi cing the brand-typical expression of the product.
No matter how you combine our many types of trade-luminaires – they all match each other perfectly.
We are partners to all who work with our professional luminaires. We heard you and respond to what makes your life easier.
Our design-language is not just about coherent appearance, but about simplicity of use.
While developing, our team of designers, engineers and product managers have come up with a range of simple, but clever, brand-typical details that make a big difference for all who work with our products. Using material and colour we guide users towards special functionality and interaction.
Our design-language is not the product of random, creative whims – it’s what comes out when you put a bunch of lighting nerds in one room.
For months, our interdisciplinary team of designers, engineers, marketeers and product managers have systematically ideated, sketched, prototyped, revised – and obsessively refined countless variations of designs, until it really felt like LEDVANCE.
The resulting SCALE design-language is a statement of our commitment and passion to provide our customers
What good is a design-system if it cannot be implemented? Will it scale? Does it work with round and square shapes? Will the cooling ribs be sufficient?
While we did use state of the art 3D software to create our design-language, our designers and engineers constantly challenged each other using physical models to make sure that our designs are not just beautiful on paper, but also feasible in regards to construction and manufacturing.
The resulting design-language SCALE is a great foundation for our teams to design products that truly work – and are truly LEDVANCE.