Consumer

PRIVACY POLICY FOR THE LEDVANCE WEBSITE

As of January 2021

Preamble

At LEDVANCE, data privacy is our top priority. The careful handling of your personal data is important to us. That is why we handle your data confidentially, in strict compliance with the applicable data protection provisions.

Below, we would like to explain to you which data we use, at what point in time and for what purpose. Our objective is to make you aware of our website’s functionality and how we ensure the protection of your personal data, which is of utmost importance to us. We will not use your personal data unless we have your consent or legal permission.

Contents

I. NAME AND ADDRESS OF THE DATA CONTROLLER
II. CONTACT DETAILS OF THE DATA PROTECTION OFFICER
III. AVAILABILITY OF THE WEBSITE AND CREATION OF LOG FILES
IV. USE OF COOKIES
V. NEWSLETTER
VI. EMAIL CONTACT
VII. COMPANY PROFILES IN SOCIAL MEDIA

1) Instagram
2) Pinterest
3) Twitter
4) YouTube

VIII. USE OF COMPANY PROFILES IN PROFESSIONAL NETWORKS
IX. HOSTING
X. PLUGINS USED

1) Use of Google Analytics
2) Use of Google Tag Manager
3) Use of Google Maps
4) Use of MailChimp

XI. RIGHTS OF THE DATA SUBJECT

1) Right to information, rectification, erasure and restriction
2) Right to data portability
3) Right to withdraw your granted consent
4) Right to object
5) Exercise
6) Right to lodge a complaint

I. NAME AND ADDRESS OF THE DATA CONTROLLER

The data controller within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States, and other data protection law provisions, is as follows:

LEDVANCE GmbH
Parkring 29-33
85748 Garching
Germany
+49 89 780673-100
contact@ledvance.com
www.ledvance.de
(hereinafter referred to as ‘LEDVANCE’ or ‘we’).

II. CONTACT DETAILS OF THE DATA PROTECTION OFFICER

The controller’s data protection officer is as follows:

DataCo GmbH
Dachauer Straße 65
80335 Munich
Germany
+49 89 7400 45840
www.dataguard.de

III. AVAILABILITY OF THE WEBSITE AND CREATION OF LOG FILES

1. Description and scope of data processing

Every time you visit our website, our system will automatically collect data and information from the computer system of the accessing device.

The following data are collected in this process:

  • Information about the device type and browser type, and the version used
  • The user’s operating system
  • The user’s internet service provider
  • The user’s IP address
  • Date and time of access
  • Websites from which the user’s system was referred to our website
  • Websites that are accessed by the user’s system via our website

These data is stored in the log files in our system. These data will not be stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s device For this purpose, the user’s IP address must remain stored for the duration of the session.

Storage in log files takes place in order to ensure the functionality of the website. The data also enables us to optimise our website and ensure the security of our information technology systems. No analysis of the data for marketing purposes takes place in this regard.

This also constitutes our legitimate interest in data processing as per Art. 6(1)(1)(f) GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of the data and the log files is Art. 6(1)(1)(f) GDPR.

4. Duration of storage

The data will be erased once it is no longer necessary to achieve the purpose for which it was collected. In the case of data collection for the provision of the website, this will be the case when the respective session has ended.

In the case of data storage in log files, this will be the case after seven days at the latest. It may, however, be retained for a longer period of time. In this case, the IP addresses of the users will be erased or masked to ensure that the accessing device can no longer be traced back.

5. Right to object

The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. The user is therefore not entitled to object to this.

IV. USE OF COOKIES

1. Description and scope of data processing

Our website uses cookies. Cookies are text files which are stored in the web browser or by the web browser on the user’s computer system. When a user accesses a webpage, a cookie may be stored on the user’s operating system. This cookie contains a distinctive character string that enables unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some of our website’s elements require that the calling browser remains identifiable even after a page change.

The cookies store and transmit the following data:

  • Language settings
  • Login data

In addition, this website uses cookies that allow us to analyse the user’s surfing behaviour.

This allows the following data to be transmitted:

  • Search terms used
  • Frequency of page views
  • Utilisation of website functions

The user data collected in this way will be pseudonymised by means of technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data will not be stored together with other personal data of the user.

When accessing our website, the user will be informed about the use of cookies for analytical purposes, and their consent to the processing of the personal data used in this regard will be obtained. In this regard, reference will also be made to this privacy policy.

2. Purpose of data processing

The purpose of implementing technically necessary cookies is to make it easier for users to use the websites. Some of our website features may be unavailable without the use of cookies. It must be possible to recognise the browser even after the user goes to a new page on the site.

We require cookies for the following applications:

  • Configuring language settings
  • Remembering search terms

The user data collected by technically necessary cookies will not be used to create user profiles.

Analysis cookies are used to improve the quality of our website and its content. The analysis cookies tell us how the website is being used, which allows us to continuously improve our offerings.

LEDVANCE collects data about how you use the website, for example which pages you visit the most and which errors occur. This analytical profiling helps us to measure how effective the website offerings are, and how the website performance could be improved.

This also constitutes our legitimate interest in personal data processing as per Art. 6(1)(1)(f) GDPR.

3. Legal basis for data processing

The legal basis for the processing of personal data using technically necessary cookies is Art. 6(1)(1)(f) GDPR.

The legal basis for the processing of personal data using cookies for analytical and other purposes with the relevant user's consent is Art. 6(1)(1)(a) GDPR.

4. Storage duration / Right to objection and erasure

Cookies are stored on the user’s device, and transferred to our site by this device. Therefore, you as the user also have full control over the use of cookies. By changing the settings in your web browser or any other apps on your device, you can deactivate or restrict the transfer of cookies. Previously saved cookies can be erased at any time. This can also be done automatically. If cookies are deactivated for our website, you may not be able to use all of the website’s features to their fullest extent.

If you are using a Safari browser (version 12.1 and above), cookies will be automatically erased after seven days. This also applies to opt-out cookies which are placed to prevent tracking measures.

V. NEWSLETTER

1. Description and scope of data processing

You can subscribe to a free newsletter on our website. The data from the contact form is transmitted to us when you subscribe to the newsletter.
 
  • Email address
  • Surname
  • First name
  • Telephone/mobile number
  • Address
  • IP address of the accessing device
  • Date and time of registration

In connection with the data processing for sending newsletters, data will be passed on to a newsletter marketing service. The data will be used exclusively for sending out our newsletter.

2. Purpose of data processing

The user's email address is collected in order to deliver the newsletter.

The collection of other personal data as part of the registration process for the newsletter serves the purposes of preventing the misuse of services or the e-mail address used.

3. Legal basis for data processing

The legal basis of the processing of the data after registration for the newsletter by the user is, with the relevant user’s consent, Art. 6(1)(1)(a) GDPR.

4. Duration of storage

The data will be erased once it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore only be stored for as long as the newsletter subscription is active.

The other personal data collected as part of the registration process will generally be erased after a seven-day period.

5. Right to objection and erasure

The subscription to the newsletter can be cancelled by the user concerned at any time. There is a corresponding link provided for this purpose in every newsletter.

This also enables withdrawal of consent for storage of personal data collected during the subscription process.
 

VI. EMAIL CONTACT

1. Description and scope of data processing

You can use our website to contact us using the email address provided. In that case, the user’s personal data sent along with the email will be stored.

The data will be used exclusively to process your inquiry. For this purpose, contract processors such as Microsoft365 are used, with which the corresponding contracts have been concluded.

2. Purpose of data processing

If we do contact you by email, this also constitutes the necessary interest in the processing of the data.

3. Legal basis for data processing

The legal basis of the processing of the data is, with the relevant user’s consent, Art. 6(1)(a) GDPR.

The legal basis for the processing of the data transferred while sending an email is Art. 6(1)(f) GDPR. 

If the purpose of making contact by e-mail is for the conclusion of a contract, then Art. 6(1)(b) GDPR shall constitute an additional legal basis for the processing.

4. Duration of storage

The data will be erased once it is no longer necessary to achieve the purpose for which it was collected. For the personal data that is sent via email, this will be the case when the respective conversation with the user has been terminated. The conversation will be deemed terminated when it can be inferred from the circumstances that the facts in question have been finally clarified.

The additional personal data collected during the sending process will be erased after a seven-day period at the latest.

5. Right to objection and erasure

The user may withdraw their consent to the processing of personal data at any time. A user who has contacted us by email can object at any time to the storage of his or her personal data. If this right is exercised, it will not be possible to continue the conversation.

contact@ledvance.com

All personal data stored within the course of establishing contact will be erased in that case.

contact@ledvance.com

VII. COMPANY PROFILES IN SOCIAL MEDIA

1) Instagram:

Instagram, part of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Our company website provides information and offers Instagram users the opportunity to communicate. If you perform an action on our Instagram company account (e.g., comments, posts, likes etc.), it is possible that by doing so, you will make personal data (e.g., real name or photograph of your user profile) public. However, as we generally or to a great extent have no influence on the processing of your personal data by Instagram, which is also responsible for the LEDVANCE GmbH company profile, we cannot provide any authoritative details about the purpose and extent of the processing of your data.

Our company profiles in social media are used for communication and information exchange with (potential) customers. In particular, we will use the company profiles for the following purposes:

Products

The publications via the company profiles may contain the following content:

  • Information about products
  • Information about services
  • Contests
  • Customer contact
  • Service and support

All users are free to publish personal data by means of activities.

The legal basis for the processing of personal data is, with the voluntary consent of the user in this regard, Art. 6(1)(1)(a) GDPR.

We will store your activities and personal data published via our company’s Instagram profile until the consent is withdrawn. In addition, we comply with the statutory retention periods.

We may further process data from our company’s Instagram profile in our systems, for example in the event of a customer complaint via Instagram. We will then erase the data after the expiry of the retention period. 

To ensure appropriate guarantees to protect the transmission and processing of personal data outside the EU, the data transfer to and data processing by Instagram take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You can object at any time to the processing of your personal data, which we collect while you use our company’s Instagram profile, and assert your data subject rights set forth in part IV of this Privacy Policy. In order to do so, please send us a plain email to contact@ledvance.com . You will find more information about how Instagram processes your personal data and the respective options to object here:

Instagram: https://help.instagram.com/519522125107875

2) Pinterest:

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

Our company website provides information and offers Pinterest users the opportunity to communicate. If you perform an action on our company’s Pinterest profile (e.g., comments, posts, likes etc.), it is possible that by doing so, you will make personal data (e.g., real name or photograph of your user profile) public. However, as we generally or to a great extent have no influence on the processing of your personal data by Pinterest, which is also responsible for the LEDVANCE GmbH company profile, we cannot provide any authoritative details about the purpose and extent of the processing of your data.

Our company profiles in social media are used for communication and information exchange with (potential) customers. In particular, we will use the company profiles for the following purposes:

Products

The publications via the company profiles may contain the following content:

  • Information about products
  • Information about services
  • Contests
  • Customer contact
  • Service and support

All users are free to publish personal data by means of activities.

The legal basis for the processing of personal data is, with the voluntary consent of the user in this regard, Art. 6(1)(1)(a) GDPR.

We will store your activities and personal data published via our company’s Pinterest profile until the consent is withdrawn. In addition, we comply with the statutory retention periods.

We may further process data from our company profile in our systems and erase them after the end of the respective retention periods, for example those specified in the German Commercial Code (Handelsgesetzbuch, HGB).

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by Pinterest take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You can object at any time to the processing of your personal data, which we collect while you use our Pinterest company account, and assert your data subject rights set forth in part IV of this Privacy Policy. In order to do so, please send us a plain email to contact@ledvance.com . You will find more information about how Pinterest processes your personal data and the respective options to object here:

Pinterest: https://policy.pinterest.com/de/privacy-policy

3) Twitter:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

Our company website provides information and offers Twitter users the opportunity to communicate. If you perform an action on our company’s Twitter profile (e.g., comments, posts, likes etc.), it is possible that by doing so, you will make personal data (e.g., real name or photograph of your user profile) public. However, as we generally or to a great extent have no influence on the processing of your personal data by Twitter, which is also responsible for the LEDVANCE GmbH company profile, we cannot provide any authoritative details about the purpose and extent of the processing of your data.

Our company profiles in social media are used for communication and information exchange with (potential) customers. In particular, we will use the company profiles for the following purposes:

Products

The publications via the company profiles may contain the following content:

  • Information about products
  • Information about services
  • Contests
  • Customer contact
  • Service and support

All users are free to publish personal data by means of activities.

The legal basis for the processing of personal data is, with the voluntary consent of the user in this regard, Art. 6(1)(1)(a) GDPR.

We will store your activities and personal data published via our Twitter company account until the consent is withdrawn. In addition, we comply with the statutory retention periods.

In some cases, we will continue to process data from our company profile in our systems. These data will be stored for as long as there is a purpose for doing so or a retention period, for example if necessary in potential legal disputes for the purposes of legal defence. 

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by Twitter take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You can object at any time to the processing of your personal data, which we collect while you use our company’s Twitter profile, and assert your data subject rights set forth in part IV of this Privacy Policy. In order to do so, please send us a plain email to contact@ledvance.com. You will find more information about how Twitter processes your personal data and the respective options to object here:

Twitter: https://twitter.com/de/privacy

4) YouTube:

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States

Our company website provides information and offers YouTube users the opportunity to communicate. If you perform an action on our company’s YouTube account (e.g., comments, posts, likes etc.), it is possible that by doing so, you will make personal data (e.g., real name or photograph of your user profile) public. However, as we generally or to a great extent have no influence on the processing of your personal data by YouTube, which is also responsible for the LEDVANCE GmbH company account, we cannot provide any authoritative details about the purpose and extent of the processing of your data.

Our company profiles in social media are used for communication and information exchange with (potential) customers. In particular, we will use the company profiles for the following purposes:

Products

The publications via the company profiles may contain the following content:

  • Information about products
  • Information about services
  • Contests
  • Customer contact
  • Service and support

All users are free to publish personal data by means of activities.

The legal basis for the processing of personal data is, with the voluntary consent of the user in this regard, Art. 6(1)(1)(a) GDPR.

We will store your activities and personal data published via our company’s YouTube account until the consent is withdrawn. In addition, we comply with the statutory retention periods.

In some cases, we will continue to process data from our company profile in our systems. These data will be stored for as long as there is a purpose for doing so or a retention period, for example if necessary in potential legal disputes for the purposes of legal defence. 

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by YouTube take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You can object at any time to the processing of your personal data, which we collect while you use our company’s YouTube account, and assert your data subject rights set forth in part IV of this Privacy Policy. In order to do so, please send us a plain email to contact@ledvance.com . You will find more information about how YouTube processes your personal data and the respective options to object here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=de

VIII. USE OF COMPANY PROFILES IN PROFESSIONAL NETWORKS

1. Scope of data processing

We use company profiles in professional networks. We have company profiles in the following professional networks:

LinkedIn:

LinkedIn, Unlimited Company, Wilton Place, Dublin 2, Ireland

XING:

XING SE, Dammtorstraße 30, 20354 Hamburg, Deutschland

Our company website provides information and offers users the opportunity to communicate.

The company accounts are used for applications, information/PR and active sourcing.

We are not able to provide details about the processing of your personal data by the companies which are also responsible for the company accounts. You will find further information in the privacy policies of the following companies:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

If you perform an action on our company account (e.g., comments, posts, likes etc.), it is possible that by doing so, you will make personal data (e.g., real name or photograph of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our company account is Art. 6(1)(1)(f) GDPR.

3. Purpose of data processing

Our company profile serves to inform users about our services. All users are free to publish personal data by means of activities.

4. Duration of storage

We will store your activities and personal data published via our company profiles until the consent is withdrawn. In addition, we comply with the statutory retention periods.

5. Right to objection and erasure

You can object at any time to the processing of your personal data, which we collect while you use our company profiles, and assert your data subject rights set forth in part IV of this Privacy Policy. To do so, please send us a plain email to the email address specified in this Privacy Policy.

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by LinkedIn take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You will find further information about the objection and erasure options here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

IX. HOSTING

The website is hosted on servers by a service provider appointed by us.
Our service provider is:

SpaceNet AG

Joseph-Dollinger-Bogen 14

D-80807 Munich

The servers automatically collect and store information in so-called server log files, which your browser automatically sends when you visit the website. The following information is stored:

  • Browser type and browser version
  • Device type and operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Date and time of the server query
  • IP address

These data will not be merged with other data sources. This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically correct display and the optimisation of its website; the server log files must be stored for this purpose.

The website’s server is located in Germany.

X. PLUGINS USED

We use plugins for various purposes. The plugins we use are listed below:

1)    Use of Google Analytics

1. Scope of personal data processing

We use Google Analytics, a web analysis service by Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as ‘Google’). Google Analytics examines data such as the origin of the visitors, how long they stay on individual pages, and the use of search engines, and thereby enables better success monitoring for advertising campaigns.

Google Analytics uses cookies and stores them on your device. As a result, personal data may be stored and analysed – mainly the activity of the users (in particular, which sites have been visited and what elements were clicked on), device and browser date (in particular, the IP address and the operating system), data about the adverts displayed (in particular, which adverts were displayed and whether the user clicked on them), and also data of advertising partners (in particular, pseudonymised user IDs).

The information generated by the cookie about your use of this website will be transferred to a server of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, in the USA, where it will be stored. In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or other countries party to the European Economic Area Agreement. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there.

On behalf of the operator of this website, Google will use this information to analyse your use of the website, compile reports about the website activities, and provide other services related to the use of the website and the Internet. The IP address sent from your browser as part of Google Analytics will not be merged with other data by Google. You can prevent the installation of cookies by setting your browser software accordingly. However, we would like to point out that in this case, you may not be able to use all features of this website to their full extent.

In some cases, we will further process data in our systems. These data will be stored for as long as there is a purpose for doing so or a retention period. 

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by Google take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You will find further information about the processing of data by Google here:

https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The purpose of processing personal data is the targeted communication with a target group, which has already expressed an initial interest by visiting the site.

3. Legal basis for the processing of personal data

The legal basis for the processing of the personal data of the user is basically the consent of the user in accordance with Art. 6(1)(1)(a) GDPR.

4. Duration of storage

Your personal data will be stored for as long as it is necessary in order to achieve the objectives described in this Privacy Policy or as prescribed by law. Advertising data in server logs will be anonymised when Google, according to its own statements, erases parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Right to withdrawal and erasure

You have the right to withdraw your consent in accordance with data protection law at any time. The lawfulness of the data processing carried out on the basis of the consent until withdrawal will not be affected by the withdrawal of consent.

You can prevent the collection and processing of your personal data by Google by stopping the storage of third-party cookies on your computer, using the ‘Do Not Track’ feature of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com ) in your browser.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and transfer to Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available via the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google:

https://adssettings.google.de

You will find further information about the objection and erasure options at Google here:

https://policies.google.com/privacy?gl=DE&hl=de

2)    Use of Google Tag Manager

1. Scope of personal data processing

We use Google Tag Manager (https://www.google.com/intl/de/tagmanager/ ) by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the European Union, Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as ‘Google’). With Google Tag Manager, tags of the Google service and third-party service providers can be managed and embedded, bundled, into a website. Tags are small code elements on a website that serve, for instance, to measure visitor numbers and behaviour, log the effect of online advertisement and social channels, implement remarketing and the orientation towards target groups, and test and optimise websites. When a user visits the website, the current tag configuration will be sent to the user’s browser. It contains instructions on which tags should be activated. Google Tag Manager causes other tags to be created, which in turn collect data under certain circumstances. You will find information about this in the passages on the use of the respective services in this Privacy Policy. Google Tag Manager does not have access to these data.

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by Google take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You will find further information about Google Tag Manager at https://www.google.com/intl/de/tagmanager/faq.html and in the Google privacy policy: https://policies.google.com/privacy?hl=de.

2. Purpose of data processing

The purpose of processing personal data is the cumulative and clear management, and efficient integration, of the services of third-party service providers.

3. Legal basis for the processing of personal data

The legal basis for the processing of the personal data of the user is basically the consent of the user in accordance with Art. 6(1)(1)(a) GDPR.

4. Duration of storage

Your personal data will be stored for as long as it is necessary in order to achieve the objectives described in this Privacy Policy or as prescribed by law. Advertising data in server logs will be anonymised when Google, according to its own statements, erases parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Right to withdrawal and erasure

You have the right to withdraw your consent in accordance with data protection law at any time. The lawfulness of the data processing carried out on the basis of the consent until withdrawal will not be affected by the withdrawal of consent.

You can prevent the collection and processing of your personal data by Google by stopping the storage of third-party cookies on your computer, using the ‘Do Not Track’ feature of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/ ) or Ghostery (https://www.ghostery.com ) in your browser.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and transfer to Google, as well as the processing of these data by Google, by downloading and installing the browser plugin available via the following link:

https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google:

https://adssettings.google.de

You will find further information about the objection and erasure options at Google here:

https://policies.google.com/privacy?gl=DE&hl=de

3)    Use of Google Maps

1. Scope of personal data processing


We use the Google Maps online map service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the European Union, Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as ‘Google’). We use the Google Maps plugin to visually present geographical data and embed them into our website. When using Google Maps on our website, information about the use of our website, your IP address, and addresses entered in the route planning feature will be sent to a Google server in the USA, where it will be stored. 

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by Google take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

You will find further information about the processing of data by Google here:

https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The use of the Google Maps plugin serves to improve the user-friendliness and ensure the appealing presentation of our website.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is, with the voluntary consent of the user in this regard, Art. 6(1)(1)(a) GDPR.

4. Duration of storage

Your personal data will be stored for as long as it is necessary in order to achieve the objectives described in this Privacy Policy or as prescribed by law.

5. Right to objection and erasure

You can prevent the collection and processing of your personal data by Google by stopping the storage of third-party cookies on your computer, using the ‘Do Not Track’ feature of a supporting browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/ ) or Ghostery (https://www.ghostery.com ) in your browser.

You can use the following link to deactivate the use of your personal data by Google:

https://adssettings.google.de

You will find further information about the objection and erasure options at Google here:

https://policies.google.com/privacy?gl=DE&hl=de

4)    Use of MailChimp

1. Scope of personal data processing


To send our newsletter, we use the MailChimp service provider owned by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA (hereinafter referred to as ‘MailChimp’). Mailchimp is a provider of email marketing services and enables us to communicate directly with prospective customers via email newsletters. If you register for the newsletter, the data you have provided, which you enter when registering for the newsletter, will be sent to MailChimp, where it will be stored. Therefore, personal data may be stored and analysed – above all the activity of the user (in particular, which pages have been visited and which elements were clicked on) and device/browser information (in particular, the IP address and the operating system).

To ensure appropriate guarantees to protect the transfer and processing of personal data outside the EU, the data transfer to and data processing by MailChimp take place on the basis of appropriate guarantees in accordance with Art. 46 et seqq. GDPR, in particular by the conclusion of so-called standard data protection clauses in accordance with Art. 46(2)(c) GDPR.

Your data will also be stored by MailChimp for this purpose. For receipt of the newsletter, your data will not be passed on to third parties, and MailChimp will not have a right to pass on your data. After registration, MailChimp will send you an email to confirm your registration. Furthermore, MailChimp provides different options to analyse how the newsletters sent are opened and used, for example, how many users an email was sent to, whether emails were rejected, and whether users unsubscribed from the list after receiving an email.

You will find further information about the processing of data by MailChimp here:

https://MailChimp.com/legal/privacy/

2. Purpose of data processing

The personal data collected during a registration for the newsletter will only be used to send our newsletter, invitation for any potential events and, if you are already a customer of ours, for our mail communication with customers. Subscribers to the newsletter may also receive information via email, if this is necessary for the operation of the newsletter service or a registration in this regard, as may be the case in the event of changes to the newsletter service, or changes of technical circumstances.

3. Legal basis for the processing of personal data

The legal basis for the processing of the personal data of the user is basically the consent of the user in accordance with Art. 6(1)(1)(a) GDPR.

4. Duration of storage

Your personal data will be stored for as long as it is necessary in order to achieve the objectives described in this Privacy Policy or as prescribed by law. You can also contact MailChimp and request the erasure of your data.

5. Right to withdrawal and erasure

You have the right to withdraw your consent in accordance with data protection law at any time. The lawfulness of the data processing carried out on the basis of the consent until withdrawal will not be affected by the withdrawal of consent.

You can withdraw your consent to the storage of the data, and its use by MailChimp to send the newsletter, at any time. You can express your withdrawal at any time by sending an email to MailChimp or by clicking on the link provided in every newsletter.

You will find further information about the objection and erasure options at MailChimp here:

https://MailChimp.com/legal/privacy/

This data is collected on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically correct display and the optimisation of its website.

XI. RIGHTS OF THE DATA SUBJECT

In accordance with the applicable data protection legislation, you have the following rights, particularly in accordance with the statutory requirements:

1)    Right to information, rectification, erasure and restriction

You have the right to request information at any time about your personal data stored by us. 

When we process or use your personal data, we will endeavour to ensure, by implementing appropriate measures, that your personal data are accurate and up-to-date for the purposes for which they were collected. 

In the event that your personal data are incorrect or incomplete, you can request these data be rectified. 

You may also have the right to request the erasure or restriction of processing of your personal data if, for example, such processing no longer fulfils a legitimate business purpose in accordance with this Privacy Policy or applicable law, and statutory retention periods do not require its further storage.

2)    Right to data portability

You may also have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, or transmit these data to another controller.

3)    Right to withdraw your granted consent

If you have agreed to the collection, processing and use of your personal data, you can withdraw your consent at any time with future effect, but the legitimacy of the processing carried out on the basis of the consent until withdrawal will not be affected.

4)    Right to object 

You have the right to object, on grounds related to your particular situation, at any time to processing of your personal data which is based on Art. 6(1)(e) or (f) GDPR. We will not process your personal data after an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing is intended to assert, exercise, or defend legal claims (see Art. 21[1] GDPR, so-called ‘restricted right to object’). In that case, you must demonstrate reasons for the objection which are based on your particular situation.

In addition, you also have the right at any time to object to the processing of your personal data for the purposes of direct marketing, without stating reasons.


5)    Exercise

To exercise your data privacy rights, you can contact us at any time using the contact details provided above. In that case, please state the name of the website concerned, and attach an according identification of yourself.

6)    Right to lodge a complaint

You also have the right to lodge a complaint with the competent supervisory authority, if you believe that the processing of your personal data is not lawful.
 

This Privacy Policy has been created with the assistance of DataGuard .

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