Last updated: 25 May 2018
This privacy notice explains how LEDVANCE GmbH and our subsidiaries (together „LEDVANCE“) handle your personal data on our websites, the measures we have implemented to protect your data and the rights you have concerning your personal data.
The protection of your personal data is important to LEDVANCE. Therefore, we process your personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR) and further applicable laws on data protection and data security.
The responsible controller for the processing of your personal data in connection with this website is
Phone: +49 89 780673-100
Unless stated otherwise, LEDVANCE collects and processes your personal data only insofar as it is necessary for the provision of this website and to ensure its functionality.
Where we obtain your consent for the processing of personal data, Article 6 par. 1 lit. a GDPR serves as the legal basis for the processing.
Where we collect personal data for the performance of a contract between you and LEDVANCE, Article 6 par. 1 lit b GDPR provides the legal basis for the processing. This also applies where the processing is required in order to take steps at your request prior to entering into a contract.
Where we process your personal data to comply with a legal obligation that LEDVANCE is subject to, Article 6 par. 1 lit c. GDPR provides the legal basis for the processing.
Where the processing is necessary to protect your vital interests or that of another person, Article 6 par. 1 lit. d GDPR serves as the legal basis for the processing.
Where the processing is necessary for the purposes of legitimate interests of LEDVANCE or a third party and where such interests are not overridden by your interests or fundamental rights, Article 6 par. 1 lit. f GDPR provides the legal basis for the processing.
We restrict the processing or delete personal data when the data is no longer needed for the purpose for which it was collected or otherwise processed, unless statutory retention periods require further retention of the data.
We collect certain data about your device each time you access our websites.
The following data is collected and logged on our systems:
We log the data for 7 days to ensure the functionality of our website and the security of our IT systems (in case of misuse) and to help us troubleshoot our website.
The log files are anonymized after 7 days, at which point the data can no longer be used to identify you.
1. Scope of the processing of personal data
On our website we use Google Analytics, a web analysis service of Google LLC, 1600 Amphiteatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as Google). Google Analytics analyses, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. Personal data may be stored and evaluated, in particular user activity (e.g. which pages have been visited and which elements have been clicked on), device and browser information (e.g. IP address and operating system), data about the advertisements displayed (e.g. which advertisements have been displayed and whether the user clicked on them) and also data from advertising partners (e.g. pseudonymised user IDs).
The information generated by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, your IP address will be truncated by Google in advance within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be shortened.
IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services to website operators relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
2. Purpose of data processing
The processing of users' personal data enables us to analyse the browsing behaviour of our users. By evaluating the data collected, we can compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness.
3. Legal basis for the processing of personal data
Following the recommendation of European data protection authorities, we have obtained user’s active and explicit consent which forms the legal basis under Art. 6 para. 1 lit. a GDPR for processing personal data in the course of using Google Analytics. Moreover, our legitimate interest lies in said purposes outlined above, hence the processing of the data is performed in accordance with Art. 6 para. 1 lit. f GDPR. By anonymizing the IP address, the user's interest in the protection of his or her personal data is sufficiently considered.
4. Duration of storage
5. Possibility of objection and removal
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (www.noscript.net) or Ghostery (www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address). You can prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
In addition, Google has submitted to and is certified under the Privacy Shield Agreement concluded between the European Union and the United States of America. This means that Google is committed to complying with the standards and regulations of European data protection law. More information can be found in the following linked entry:
We offer a contact form on our website that you can use to send us your requests and claims.
The following data is collected and stored:
We process your data based on your consent to get in touch with you and to process your requests and claims.
Where this is required to answer your request, e.g. where your request is related to a product distributed by an affiliated LEDVANCE company, we may transfer your data to the respective LEDVANCE company.
We delete your personal data when they are no longer required for the purpose for which they were collected. Generally, that is the case when the processing of your request is completed. Applicable law might require a longer retention of the data in case your request is related to defects of a product or warranties.
You can withdraw your consent at any time with effect for the future. In that case, we will delete your personal data. Please note that we can then no longer process your request.
If you register for our newsletter, you provide your consent that LEDVANCE GmbH and our affiliated companies may send you information about our products and services, as well as information about events and marketing campaigns.
We collect the following data at registration:
We use your email address solely to send you our newsletter. The further collected data is used to personalize the newsletter and provide proof of your registration.
We store your data until you withdraw your consent. You can withdraw your consent at any time by clicking the „Unsubscribe“ links in every newsletter.
LEDVANCE GmbH is part of the LEDVANCE group. In some cases, we transfer your personal data to other LEDVANCE companies that process the data by themselves or jointly with LEDVANCE GmbH. We transfer the data i.a. for the following purposes:
Beyond that, we transfer your personal data to the following recipients:
At times, your data will be processed in countries outside the European Union (EU) or the European Economic Area (EEA), which may provide a lesser level of data protection as may be the case in Europe. In these cases, LEDVANCE concludes EU Standard Contractual Clauses with its partners to ensure that an adequate level of data protection is guaranteed (copy provided upon request), or we ask for your explicit consent. Data transfers to countries for which the EU has determined an adequate level of data protection require no further approval or agreement.
If we process your personal data, you have certain rights towards LEDVANCE based on applicable law. As the data subject, you have the following rights under the GDPR in particular:
Right of access (Article 15 GDPR)
You have the right at any time to obtain a confirmation from us of whether we process personal data concerning you. Furthermore, upon your request, we will provide you with the information for which purposes we use your data, which data categories we process, how long we store your data, the origin of the data (where it was not directly provided by you) and, where applicable, the recipients to whom we transfer your data. If requested, we will provide you with a copy of your personal data.
Right to rectification (Article 16 GDPR)
You have a right to the correction or completion of your personal data insofar as your data is incorrect or incomplete. We will correct the data without undue delay.
Right to erasure (Article 17 GDPR)
You can request the deletion of your personal data if one of the following reasons applies:
Right to restriction of processing (Article 18 GDPR)
You can demand the restriction of the processing of your personal data under the following requirements:
If the processing was restricted based on the above mentioned requirements, we will inform you, before the restriction is lifted.
Right to data portability (Article 20 GDPR)
Where the processing of your data is based on your consent or where it is required for the execution of a contract between you and LEDVANCE, you have the right to receive from LEDVANCE your personal data in structured, commonly used and machine-readable format and to transfer the data to another controller. Upon your request, we will transfer the data directly to the other controller, where technically feasible.
Right to object (Article 21 GDPR)
You have the right to object to the processing of your data at any time where the processing is based on your consent or the legitimate interest of LEDVANCE or a third party. As a result, we will no longer process your personal data unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or where the processing is required for the establishment, exercise or defense of legal claims.
Withdrawal of consent
You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
Right to complain to the Data Protection Authority
LEDVANCE takes your requests very seriously and we are committed to address any of your concerns. Nonetheless, you have the right to file a complaint with a competent data protection authority at any time.
We may amend this privacy notice from time to time. All changes will be published on this site. You can find the date of the last update at the beginning of this privacy notice.