PRIVACY POLICY

LEDVANCE's Commitment to Data Privacy Protection


Protecting the security and privacy of your personal data is important to LEDVANCE; therefore, we conduct our business in compliance with applicable laws on data protection. This privacy policy (“Policy”) outlined below will give you the information necessary to help you understand what data LEDVANCE collects when you visit our website www.myledvance.com, how LEDVANCE uses that data and with whom we share it.

Controller

The controller according to Art. 4(7) GDPR is
LEDVANCE GmbH,
Parkring 29-33,
85748 Garching, Germany.
Phone: +49 89 780673-100
Email: contact@ledvance.com

Hereinafter referred to as “LEDVANCE”, “we”, “our”, “us”.
 

Data Protection Officer

LEDVANCE has designated a Data Protection Officer.
LEDVANCE GmbH
Corporate Data Protection Officer
Parkring 29-33
85748 Garching, Germany
Email: privacy@ledvance.com
 

Collection and Processing of Personal Data

We obtain personal data when you visit the website, which include:

  • - Visiting our website

When visiting our website, we collect and store the anonymized IP address (ie removed by last three digits) assigned to your computer in order to provide you with the contents of our website requested by you (e.g. texts, images and product information). The legal basis is Art. 6(1)(b) GDPR (contractual obligation) for registered visitors and Art. 6(1)(f) GDPR (legitimate interest) for any other visitor. We furthermore collect that information for the detection and defense of misuse which is justified by our legitimate interest according Art. 6(1)(f) GDPR and is being conducted in order to ensure the proper functioning of our website. Furthermore, we collect and process information about the browser type you use as well as date and time of access and use of our website based on Art. 6(1)(f) GDPR, in order to optimize our website and our services which also is our legitimate interest in the meaning of Art. 6(1)(f) GDPR. This information is stored in log files and is not linked to personal data gathered elsewhere on the website. To the extent our processing of your personal data is based on our legitimate interest, and if you need any further information on the balancing test according to Art. 6(1)(f) GDPR, please contact us at the contact details mentioned in this Policy.

- Registration
When you use our services, registration may be required. Personal data you are providing to us within the scope of the registration process will be processed by us for verification purposes on the legal basis of Art. 6(1)(b) GDPR. Insofar you are contractually obligated to provide us with your personal data since we otherwise won’t be able to provide you with our respective services. The following data will be processed:
E-Mail address
First name
Last name
Title
Country
Language
Employer’s name
Employer’s branch

- Contact form
On our website you will have the possibility to use our contact form to send us enquiries. You will thereby be requested to provide us with personal data of yours that will be stored and processed by us in order to process your enquiry on the legal basis of Art. 6(1)(b) GDPR. Insofar you are contractually obligated to provide us with your personal data since we otherwise won’t be able to properly process your enquiry. The following data will be processed:
- Employer’s street and house number
- Employer’s ZIP code
- Employer’s City
- Employer’s region
- Employer’s full name
- Employer’s VAT
- LEDVANCE customer number
- Your position at your employer
- Employer’s homepage
- Email
- Your comments
- attachments

- Newsletter and marketing communications
On our website you will also have the possibility to sign up for newsletters or other marketing communications via email. We will ask you for your prior consent before contacting you accordingly. Processing of your personal data is based on the legal basis of Art. 6(1)(a) GDPR. You may revoke your consent at any time with future effect, e.g. via following the respective instructions for opting out in each email communication or by withdrawing your consent directly in the respective section after having logged in our B2B portal. This will not affect the processing of your personal data being undertaken until the revocation. You are legally not obligated to provide us with the relevant information for the abovementioned purpose. Without that information, however, we will not be able to send you relevant newsletter and marketing communications.
 

Third party access to your personal data

We will share personal data only in accordance with applicable law. We will not sell or otherwise share your personal data with third parties for their own marketing purposes without your consent. The transfer of your personal data to third parties without your prior consent only takes place under the following circumstances:

We will share your personal data with service providers that we use to provide the product services. The respective service provider will use the data only for providing the services and in accordance with contractual agreements regarding the confidentiality and purpose limitation of the data processed. Regardless of where these service providers or other third parties are located; we require that they also comply with the GDPR and the applicable data protection laws.

We use the following categories of service providers or other third parties:

Social media
- Provider of embedded applications or services

The transfer of data to our service providers or the third parties mentioned above is based on the legal basis of Art. 6(1)(f) GDPR and our legitimate interest in the economic and technical advantages associated with the use of specialized service providers. If you need any further information on the balancing test according to Art. 6(1)(f) GDPR, please contact us at the contact details mentioned in this Policy.

Your personal data will be transferred to law enforcement authorities as well as to injured third parties if this is necessary to evaluate an illegal use of our services or for legal prosecution. This only happens, however, if there are specific indications of illegal or abusive behavior. A transfer of your personal data to third parties can also take place if this serves the enforcement of terms of use or other agreements. We are also legally obligated to provide information to certain public bodies upon request. Those are criminal prosecution authorities, authorities that prosecute administrative offences subject to a fine and the tax authorities.

The transfer of your personal data is based on Art. 6(1)(c) GDPR to comply with legal obligations to which we are subject and our legitimate interest in combating abuse, prosecution of criminal and administrative offences and the safeguarding, assertion and enforcement of claims under the legal basis of Art. 6(1)(f) GDPR. If you need any further information on the balancing test according to Art. 6(1)(f) GDPR, please contact us at the contact details mentioned in this Policy.
 

Use of Google Analytics

1. Scope of processing of personal data
We use Google Analytics, a web analysis service provided by Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns.

Google Analytics uses cookies and stores them on your device. This allows personal data to be stored and evaluated, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and the operating system), data on the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data on advertising partners (in particular pseudonymised user IDs).

The information generated by the cookie about your use of this website will be transmitted to and stored by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on servers in the United States. However, if IP anonymization is enabled on this website, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server of Google ins the USA and is shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the activities of the website and to provide further services associated with the use of the website and the Internet use to the operator of the website. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of our website.

Google LLC has signed and is certified under the Privacy Shield Agreement between the European Union and the United States. By doing so, Google LLC is committed to complying with the standards and regulations of European data protection law. More information can be found in the following linked entry:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Further information on the collection and storage of data by Google can be found here:
https://policies.google.com/privacy?gl=EN&hl=en

2. Purpose of data processing
The processing of users' personal data enables us to analyse the browsing behaviour of our users. By evaluating the data collected, we can compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness.

3. Legal basis for the processing of personal data
The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 para. 1 S.1 lit. a GDPR.

4. Duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Possibility of revocation of consent and erasure
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript ( https://noscript.net/) or Ghostery ( https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de 

Further information on objection and erasure options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en
 

Cookies

Please visit our cookie policy page for more information on the use of cookies:
www.ledvance.com/cookie-policy
 

Data Retention

We delete or anonymize your personal data as soon as it is no longer required for the purposes we have collected your personal data as outlined in this Policy, unless further processing or storage of your personal data is necessary in order to comply with a respective legal obligation. If you need further information on our data retention and deletion periods, please contact us at the contact details mentioned in this Policy.
 

Additional use of personal data

Should your personal data be processed for other purposes than those outlined in this Policy or other purposes than the ones your personal data has been originally collected for, we will provide you with information on that other purpose and any other relevant information as referred to in this Policy.
 

Information about your rights

You have the following rights:
Right of access (Art. 15 GDPR): You have the right to request confirmation as to whether or not your personal data is being processed, and, where that is the case, to request access to the personal data and information such as the purposes of the processing or the categories of personal data concerned.

Right to rectification (Art. 16 GDPR): You have the right to request the correction of inaccurate personal data.

Right to erasure (Art. 17 GDPR): You have the right to request erasure of personal data without undue delay under certain circumstances, e.g. if your personal data is no longer necessary for the purposes for which it was collected or if you withdraw consent on which processing is based according to Art. 6(1)(a) GDPR and where there is no other legal ground for processing.

Right to restriction of processing (Art. 18 GDPR): You have the right to request us to restrict the processing of your personal data under certain circumstances, e.g. if you think that the personal data we process about you is incorrect or unlawful.

Right to object (Art. 21 GDPR): You have the right to object to the processing of your personal data under certain circumstances, in particular if we process your personal data on the legal basis of legitimate interest (Art. 6(1)(f) GDPR) or if we use your personal data for marketing purposes.

Right to data portability (Art. 20 GDPR): Under certain circumstances, you have the right to receive your personal data you have provided us with, in a structured, commonly used and machine-readable format and you have the right to transmit that information to another controller without hindrance or ask us to do so.
You can assert your abovementioned rights by contacting us at the contact details mentioned in this Policy.
 

Right to lodge a complaint before the data protection authority

You have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of the alleged infringement if you consider that our processing of your data relating to you infringes the GDPR. Please contact us at the contact details mentioned in this Policy and we will provide you with detailed information as regards the contact details of the respective supervisory authority.
 

Automated individual decision-making, including profiling

We don’t use your personal data for automated decision-making, including profiling.
 

Changes to this Policy

The products that LEDVANCE provides are always evolving and the form and nature of the products. For this reason, we reserve the right to change or add to this Policy and will post any material revisions on our website.
The new Policy will be effective upon publication
We encourage you to check back regularly to review the latest version of this Policy.
 

Contact us

If you have questions regarding this Policy or our privacy practices in general, you can contact us at any time by emailing privacy@ledvance.com or by mail at:
LEDVANCE GmbH,
Corporate Data Protection Officer
Parkring 29-33,
85748 Garching, Ger