Exploring new paths in the lighting industry with courage, dynamics and flexibility – that’s what defines LEDVANCE as a young lighting company with over one hundred years of history. How this self-perception can be translated into a modern design language and applied to innovative lighting products shows the “SCALE” design language which was presented at this year's Light + Building for the first time. It was now announced as one of the winners of the German Design Award 2019 in the Light category.
Transferring qualities like courage, dynamics and flexibility of a young lighting company into a modern product design, while conveying the emotional aspect of light – that was the challenge the project team from LEDVANCE was facing together with its partner Phoenix Design, when in the middle of 2017 it was entrusted with the task of conceiving a design language for the rapidly growing range of LED luminaires for lighting professionals.
Clearly, the multidisciplinary team has carried out this mammoth task superbly. At this year's Light + Building in Frankfurt am Main, customer feedback was already excellent for the luminaires in the “SCALE” design.
The German Design Award is now further impressive proof that LEDVANCE has its finger on the pulse with its “SCALE” luminaire design.
In luminaire families already commercially available such as the Tracklight Spot designed for accent lighting in shops and IndiviLED which is used in offices, “SCALE” has been implemented in an ideal-typical way: reduced and yet sophisticated in its overall appearance, with linear shapes, cleverly highlighted functional details, and, as a kind of “signature”, the three-dimensional and “tangible” LEDVANCE logo.
“With our SCALE design, we wanted to create aesthetic value beyond the pure function of the luminaire that picks up on the emotionality of light, appeals to our customers and has a high recognition effect. The award is a great honor for LEDVANCE and our partner Phoenix Design, which personally I’m also very happy about,” says Heidi Babutzka, project manager for the design project at LEDVANCE.
You will find more impressions and information on the SCALE design in our YouTube video and on our website www.ledvance.com/scale.